Over the past several seasons, coach has undergone a transformation with Stuart Vevers at the helm while still keeping true to the core elements of the brand, and if you ask me, the brand has done a fabulous job. Coach’s latest new bag has everyone buzzing, and not just because it’s a good bag–there’s also brilliant campaign behind it. welcome the coach Swagger, which comes in several sizes and plenty of colors. It’s a design that’s both stunning and super amazing in its aesthetic, and you can customize an image of your very own Swagger.

Coach recently introduced its #whatsyourswagger campaign, the goal of which is for the wearer to make her Swagger truly her own. maybe your bag is filled to the brim with work supplies, baby food and toys or vacation essentials; whatever the case may be, your bag is yours and yours alone, and coach wants to embrace that. A handbag is an emotional purchase, so when you pick a bag you love, it has to work with who you are and your life.

We partnered with coach to showcase our swagger, and since my life is filled with so many different facets, I showed off three different types for the coach #whatsyourswagger campaign.

Coach Swagger 20 in metallic Tipped Pebble leather | $375 via Coach

We dream. Vi flyr. Vi elsker. That’s our swagger. #whatsyourswagger
I’ve always had a wandering mind, but creativity and imagination has lead me to terrific places and experiences. So many people are told to get their heads out of the clouds, but when I let my mind wander, I start thinking of my best ideas. I’m a dreamer, I always have been and I always will be.

Coach Swagger 37 in Colorblock leather | $695 via Coach

Strong, independent and ambitious. girl power is our swagger. #whatsyourswagger
I love being surrounded by smart, ambitious women. I’m so lucky to be in an industry where so many women make an impact, and nothing makes me happier than seeing people succeed. My life has been filled with women who inspire me, and that’s why girl power is also my swagger.

Coach Swagger Pebble leather in Puce | $495 via Coach

We’re inspired by new places, especially warm sandy beaches. traveling is our swagger. #whatsyourswagger
I spend a lot of time traveling, and while, to me, there’s no place like home and my own bed, traveling has opened my eyes to new places, new people and new experiences. Sometimes, the best part of traveling is quiet time, where I feel reenergized.

Share your swagger with your coach Swagger bag and use the hashtag #whatsyourswagger! coach is featuring some of its favorite images on Instagram and, and the brand has a terrific video on their website as well. The coach Swagger ranges in price from $275 to $795 via Coach.